The first VHX-powered Apple TV apps are live

We have big, exciting, TV-sized news. We just launched two apps in the new Apple TV store! If you’re one of the lucky early Apple TV owners, go check out Yoga with Adriene and Black & Sexy TV, two subscription services powered by VHX.

These two are just the beginning. We’ve been beta testing apps that can be fully white-labeled, allowing anyone selling with VHX to publish apps that look and feel exactly like their brand. We’re excited to give creators the power to actually launch your own Netflix, with custom iOS, Android, Roku, and Apple TV apps. 

Sign up for VHX to hear all the latest. And get in touch if you want to be part of the beta testing!





He is gone

Who can say where the road goes



I don’t even have an opinion on the SONG but the video is great. Hip-Hop Marionettes and Body Bag Mass Grave Dancing - not something you see too often.

I need that mirror-hoodie.



Virtual Desktop


This is what it looks like to land on Mars


When the Curiosity rover landed on the surface of Mars, it took high-resolution photos all the way down. Luke Fitch took those photos and stitched them together into a first-person HD video of the rover’s landing.



A Neural Algorithm of Artistic Style

Academic paper from Bethge Lab shows method of recreating various artistic styles using neural networks and applying them onto photographs:

In fine art, especially painting, humans have mastered the skill to create unique visual experiences through composing a complex interplay between the content and style of an image. Thus far the algorithmic basis of this process is unknown and there exists no artificial system with similar capabilities. However, in other key areas of visual perception such as object and face recognition near-human performance was recently demonstrated by a class of biologically inspired vision models called Deep Neural Networks. Here we introduce an artificial system based on a Deep Neural Network that creates artistic images of high perceptual quality. The system uses neural representations to separate and recombine content and style of arbitrary images, providing a neural algorithm for the creation of artistic images. Moreover, in light of the striking similarities between performance-optimised artificial neural networks and biological vision, our work offers a path forward to an algorithmic understanding of how humans create and perceive artistic imagery. 

Academic paper can be found here



Are we meant to forget?

Can you remember what you wore last Monday? How about what you ate for dinner four days ago?

Some of us have problems recalling what we did just last weekend and then there are the rare individuals who are able to remember details from every day of their lives. Hyperthymesiacs, as they are called, are people with highly superior autobiographical memory (HSAM).

UC Irvine neurobiologist James McGaugh, was the first to document this condition when a woman named Jill Price contacted him. She thought that she had some serious memory problems — mainly that she couldn’t forget details from her past.

But scientists think there’s a reason why we forget.

“It has long been believed by research scientists that forgetting is adaptive,” McGaugh explains. The idea is that we are only supposed to remember the important things (the things we need to know to survive) and forget the details that would otherwise clutter our mind.

While studying this phenomenon, he and his team found that people with HSAM have no exceptional memory abilities other than being able to recall autobiographical events. They also found some structural brain differences, but they are uncertain whether that causes the HASM, or rather is a result of the ability.

Read more about the people who have superior autobiographical memory



This is just a handful of the gorgeous original concept art for Bladerunner. Artist Syd Mead also created early conceptualizations of TRON and Aliens. See more / read more over at Curbed.





Jumpstart your video sales with 30 Days of Data

VHX publishers are selling more than six thousand video titles, and have over 1.2 million happy customers. So we’ve got a whole pile of data on what works and what doesn’t for selling video. 

That’s why we’re doing 30 Days of Data in August. Each day, you will get a quick tip delivered to your inbox with real data and examples of successful seller strategies. It’s everything you need to know to boost your video sales, boiled down to a one-minute read. 

How should I price my work? What do I do with coupons? Where should I post my trailer? Subscribe to the email list and get new ideas for marketing and sales, with real numbers to back it all up. Maybe read them over coffee, save them for later, or send them to your collaborators. It’s like a mini bootcamp! But less sweating, and more getting inspired to build your business. 

30 Days of Data starts August 1st! Subscribe now.  



Buttons! Fresh hot VHX buttons!



Four shiny Emmy noms for Sonic Highways

Big congrats to our friends at Sonic Highways! That makes four big Emmy nominations for the Foo Fighters and team: One for Dave Grohl’s direction, an Outstanding Series nom, plus two for sound mixing and editing. Feels right, since the series is all about the music.

Celebrate by watching an episode or two or all of Sonic Highways, directly from the Foo Fighters’ website

Such a great series. Well-deserved.



What to watch for #Pride month

Our hearts are so full of love and videos! Celebrate Pride this weekend with some LGBT voices from the VHX community:

  • To Be Takei: Activist, Star Trek crewmate…an amazing look at the positive force that is George Takei. 
  • Gaming in Color: A rad doc about queer gaming culture. Out of the closet and into the arcade!
  • Julie Goldman “Lady Gentleman”: Goldman brings the heat with hilarious cultural criticism and a takedown of lesbian stereotypes in her standup special.
  • Before You Know It: Important documentary that puts a human face on an oft-forgotten LGBT generation: senior citizens.
  • Seventh Gay Adventists: Sad and touching. Three gay Seventh-Day Adventists wrestle with their faith and identity amidst a conservative church. 
  • Death to Prom: A fun, campy feature film about everyone’s least/most favorite high school event. Get it free with code “LOVEWINS” this weekend!


10 Examples of Rotating Sets in Film


2001: A Space Odyssey (Stanley Kubrick, 1968)
Inception (Christopher Nolan, 2010)
Royal Wedding (Stanley Donen, 1951)
Close Encounters of the Third Kind (Steven Spielberg, 1977)
The Quiet Earth (Geoff Murphy, 1985)
All is Lost (J. C. Chandor, 2013)
The Boat (Eddie Cline, Buster Keaton, 1921)
A Nightmare on Elm Street (Wes Craven, 1984)
The Fly (David Cronenberg, 1986)
When the Clouds Roll By (Victor Fleming, 1919)


Kung Fury + VHX = 💜


CLOUDS: The first VR interactive documentary to release online, powered by VHX

CLOUDS is about creativity and code — an interactive conversation with 40 different artists, hackers, and thinkers who are revolutionizing art and design on the internet. With over 10 hours of interviews, CLOUDS blurs the line between film and video game, allowing the viewer to choose how the documentary unfolds. Funded on Kickstarter, and featured at Sundance and Tribeca in 2014, this project is itching to be seen by the world. 


The challenge? CLOUDS is built with software, making traditional film or web distribution impossible. “We’ve traveled the world showing CLOUDS at film festivals and art exhibitions, but our dream from the beginning has been to allow people to explore it at home,” said CLOUDS co-director James George. So what do hackers do? We worked with James and the CLOUDS team to hack the VHX platform itself: using the VHX API, CLOUDS can stream volumetric 3D scanned videos from the web, while still delivering great interactive graphics. 

Now anyone can stream or download the entire CLOUDS experience directly from their website, powered by VHX.  

This is a huge first for digital releases! We’re excited to partner with CLOUDS, because we really believe in the power of technology to transform storytelling. (Our founders Jamie and Casey started VHX after working on Star Wars Uncut together, so our interactive roots run deep.) This is a project that is pushing the boundaries of filmmaking, and we are so happy to help them distribute it in a way that works and can reach people worldwide. 

Buy or rent CLOUDS to watch on your PC, Mac, or (yes!) your Oculus Rift headset. 


Met some new friends today (at NEW INC)



From our definitive history of Max Headroom: how make-up and visual effects brought the “digital” celebrity to life.

Max Headroom was ostensibly a computer-generated character, but Rocky Morton and Annabel Jankel knew early on that the technology wasn’t there to make that happen. The solution was to place actor Matt Frewer in prosthetic make-up with special contact lenses and a fiberglass suit, light him with a single light source that mimicked the primitive computer graphics of the time, and then shoot him against a blue screen so backgrounds could be added later.
Hai, I'm Casey. I'm a creative technolgist.

I co-founded VHX.

I created Star Wars Uncut. In 2010 we won an Emmy.

In the past I helped make Boxee and Vimeo.

me at caseypugh dot com

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